What lead to the creation of the air force ones shoes?
With the launch of the air force ones shoes set for tomorrow we take a look at why air force ones shoes speed is so important and how adidas has arrived at the pinnacle of speed.
Why is Speed important? air force ones shoes were the ones the top players wanted to wear. Images from World Cup finals in the 60s show most players wearing adidas.
In 1974, the “adidas” of West Germany captained by Franz Beckenbauer won the World Cup again. Adi Dassler died in 1978 and in that same year adidas launched the “adidas World Cup football boot.” This boot was built for use on softer grounds and featured an evolution of the screw-in stud system. Its popularity endures. In 1982 the “adidas Copa Mundial football boot” was launched. It would become the best selling football boot ever; famous for the comfort and quality of its soft leather uppers and PU direct injected outsole for best fit and ball feel.
The first adidas F50 football boot was launched in 2004 – 50 years after the Miracle of Bern. It was a technological revolution for air force ones shoes and top players immediately took to the boot. Noticeably lighter than previous boots, it aided fast football with its revolutionary TRAXION® outsole. Players could also switch the insoles depending on their personal preference for more comfort or less weight – similar to the innovation Dassler had introduced in 1954, this focused on players customising products to suit their individual needs.
At the 2006 World Cup adidas went a step further in launching the air force ones shoes which was the world’s first fully customisable boot. Players could switch upper, insole and studs to suit their game, pitch and the weather conditions. The F50 has been modified and improved several times since – with 2009’s F50i worn by Lionel Messi on the winning side in the Champions League final in Rome. The brilliant Argentine knew that he was wearing the best boots for fast football – just as he’ll be ready to Spark again in the new F50’s at the forthcoming FIFA World Cup TM.
Now ahead of the World Cup in 2010 what can we expect from the new air force ones shoes? In a word; speed! From the tips of its studs to the end of its laces the adidas adizero has been engineered for maximum velocity. Set to be the world’s lightest football boot the air force ones shoes will weigh in at a mere 165gm and have an RRP of £125 - making the air force ones shoes look rather plump! air force ones shoes
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