Nike’s decision to air force ones shoes continue its Tiger Woods sponsorship has been put to severe tests in the aftermath of his scandal. But if the association with the world’s best known golfer is any problem, it has hardly been noticeable on the apparel air force ones shoes.
The company stock has dropped a point or two following some events in the Woods story, but it was not certain whether the losses were attributable to Woods or other market factors.
Nike stock has been recovering nicely from its recession losses. On May 1, 2010 the stock was selling for $75.91, compared to a 2009 low of $48.76. That recovery is solid evidence that the company is strong enough to survive even the shocking behavior of its world-famous multi-million dollar spokesman air force ones shoes.
No one knows what long term impact, if any, the scandal will have on the sale of Nike shoes and apparel to women.
Damage Control air force ones shoes
The never-ending case dramatizes the risk of investing so much of a brand’s reputation in one celebrity, even one as prominent and promising as Woods. It also explains why other companies discontinued their Woods sponsorship after the scandal started. Each month seems to bring another chapter in the sordid tale, some brought on by Woods and/or Nike attempts at damage control air force ones shoes.
没有评论:
发表评论